Hi, I’m Belinda, founder of Hushabye.

Some fun facts about me...

🧒 I’m mum to a toddler called Edie 

🫄 With another baby on the way

🧑‍💼 I work a full time corporate job

💗 But strongly believe in good quality sleep products which is why I’ve started Hushabye  

When my daughter was born, I became obsessed with safe sleep, researching the right sleep conditions for my child, the do’s and don’ts of sleep for newborns and babies, best practices to follow, etc.  As she was a summer baby - and summer in the UAE is hot 🥵 - I did not know how I should be dressing her for sleep and the fear of overheating, but also not freezing her with A/C, was real. So I did what a lot of mums of newborns, who are awake every 2-3 hours do, and that’s A LOT of research. 

I soon learned the joys of sleep bags, TOG and the perfect room temperature to aid in safe baby sleep. What I also found was how hard it was to find high quality and climate appropriate sleep products for my baby in the UAE 🤦. After shipping all of our baby sleep bags and sleepsuits from overseas, and seeing all our mum friends do the same due to the poor options in the region, I decided to do something about it.

So I started Hushabye (with the amazing support of my husband and partner) to bring parents the best baby sleep bags and sleepsuits, designed with the UAE climate and air-conditioned living in mind. 

In my quest for finding the best sleep products, I discovered the wonder fabric that is bamboo 🎋

☁️ It's super soft and friendly to baby skin (especially if they have skin conditions like eczema)

🌡️ It’s thermoregulating which means it can adjust to the temperature changes we have in the region

🌿 It’s naturally organic as bamboo doesn’t require pesticides to grow

♻️ It’s highly sustainable with bamboo growing up to a metre in a day and  requiring very little water to sustain 

As a result, all of our baby sleep bags and pajamas are made with 95% bamboo rayon and 5% spandex, which results in beautifully soft and stretchy fabric that grows with your child.

As residents of the UAE, we also wanted to pay homage to our home that we love so much, so we decided to create designs inspired by the local UAE wildlife for our premier collection 🇦🇪 

As a parent founded and run business, our mission is to help all parents be set up for sleep. We know this can be a minefield in the first years of your baby’s life, and we want to make sure parents can get their hands on the products they need, when they need them!

We’re also super open to hearing feedback from parents. Our products have been created with real parent issues and concerns in mind, so whether it's ideas for improving the products, things we could look at next, or a colour you would love to see the sleepsuits or sleep bags available in, I’m all ears! Just drop me a note at hello@hushabye-baby.com.

Explore our products

1 8
View all